Baker’s blog

December 2, 2008

Did you miss me?

Filed under: Uncategorized — davebakersblog @ 1:22 am

Well, I am back after a few weeks off and as the semester is wrapping up I thought it was about time that I got back to it. 

I had a presentation today and I learned a valuable lesson or rather I was reminded of one…

Research isn’t done just to pad a presentation even in school where we tend to forget that fact.

Today’s presentation was a contest of sorts and the winning team received gift certificates for the client’s business. 

What did they do that my team didn’t?

A few things actually…

First and foremost, they offered the most recommendations to the clients but that alone wouldn’t have earned them the win.

They took their time when it came to research. They explained the process and what it meant but more so what it hoped to achieve. Then they took that research and connected it to the recommendations and they had it locked up. They didn’t just do research and then offer recommendations; they explained how the research led to those conclusions.

That’s what we didn’t do. We had our ideas but they came first and we found research that supported us not the other way around.

Congratulations to Team #1, the ladies in black. It was a win well deserved.


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